Meet the Entrepreneur Bringing AI Into Everyday Business Operations
Sanjaya Senevirathne is the Founder and CEO of Xelenic and Zeebroo, an entrepreneur building AI-powered digital solutions that help businesses solve their operational and marketing challenges more efficiently. His two ventures sit at a point the wider Startup Sri Lanka community has been moving towards for some time: applying artificial intelligence directly to the day-to-day work of running a company.
An AI-First Approach at Xelenic
At Xelenic, Sanjaya and his team focus on developing digital solutions for marketing, while also working closely with established brands to address practical challenges across their daily operations. The company takes an AI-first approach, exploring how emerging technologies can simplify processes, improve efficiency and provide faster solutions to business problems.
One of Xelenic’s key solutions is an AI-based platform designed for kiosk support, making it easier for businesses to use digital kiosks for marketing and customer engagement. The platform is already being used by major companies in Sri Lanka for outdoor kiosk activations and marketing campaigns — a working example of Startup Sri Lanka technology already deployed at scale rather than sitting at the concept stage.
Zeebroo: Business Management on a Single Platform
Alongside its digital marketing solutions, Sanjaya has also developed Zeebroo, an AI-powered ERP system designed to simplify business management through a single platform. Zeebroo integrates functions including accounting, HR and payroll, stock management, design, billing and other business operations, with an integrated AI agent designed to make managing these functions easier.
Designed for accessibility and convenience, Zeebroo can be installed and operated across Windows, Mac and Linux environments. That flexibility allows businesses to adopt the platform without being restricted to a single operating system.
A Technology Ecosystem Built Around Real Problems
Through Xelenic and Zeebroo, Sanjaya Senevirathne is building a technology ecosystem focused on bringing AI into practical business applications. Rather than treating AI simply as an emerging trend, his approach centres on using it to solve real operational problems, simplify business processes and help companies work smarter.
Locally Built Solutions for Evolving Needs
As Sri Lankan businesses increasingly explore digital transformation and AI adoption, Xelenic and Zeebroo represent a growing effort to develop locally built technology solutions for the evolving needs of modern businesses. It is a direction that reflects where much of Startup Sri Lanka is heading — building tools at home for the companies that need them here.
